As Innovation and Policy Director at Ecosurety, Robbie has spearheaded our growing portfolio of cross-industry innovation projects and is an established voice in the industry. He regularly uses his influence to communicate the importance of environmental responsibility to external stakeholders and advise policy makers both in the UK and abroad. As a member of Ecosurety’s Board of Directors, Robbie is responsible for liaising with government, regulators, and industry organisations to articulate complex views and interests and provide high-level policy expertise, industry insight and market analysis to Ecosurety members – from global packaging producers operating in the UK, through to smaller producers. Robbie's expertise has been recognised by governmental bodies, leading to his reappointment as an advisor to Defra on packaging and its role in society as part of the Advisory Committee on Packaging (ACP). Additionally, Robbie has become a member of the steering committee which will help steer PackUK for Packaging Extended Producer Responsibility (EPR). This is a newly formed group consisting of those in the industry and local government. They will have input and influence over key decisions surrounding how EPR regulations will work in the UK and the design of a system which will encourage more reuse and recycling.